Master Injector Nurse Steph Murray Injectable Queen Geraldton

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The Evolution of Cosmetic Treatments: A Closer Look at Donatella Versace

17 Apr 2025

How Cosmetic Techniques Have Evolved: A Look at Donatella Versace’s Transformation

The evolution of cosmetic treatments is perhaps best observed through high-profile individuals whose appearances have shifted significantly over the years. One such figure is Donatella Versace. Long known for her dramatic style and distinctive features, her appearance in recent times has sparked a renewed discussion around the changing trends in facial treatments and surgical approaches.

Senior Nurse Stephanie Murray, Director of Nursing at Absolute Cosmetic, shares insight into what may have contributed to this transformation:

“In the past, Donatella Versace’s appearance was often discussed in the media as being quite overfilled, particularly through the mid-face and lips. This was a common approach during that period—there was a tendency to overcorrect areas like the cheeks and lips, which could lead to a caricature-like effect.”

But more recently, Donatella’s look appears to have softened. From a clinical standpoint, it’s possible that she has undergone a combination of surgical and non-surgical changes. Stephanie notes:

“It looks like she may have dissolved some of her previous filler and possibly had surgical interventions, such as a brow lift and blepharoplasty. These procedures, when performed conservatively, can refresh the upper third of the face while maintaining structure.”

Another aspect of her appearance that has changed is her approach to makeup—particularly around the eyes. A lighter hand with eye makeup can reduce the appearance of shadows and contribute to a more open, balanced look. This, paired with strategic cosmetic treatments, illustrates how technique and moderation have become the focus of modern aesthetic practice.

A Shift in Aesthetic Preferences

The last decade has brought a shift in how cosmetic treatments are approached. The earlier era of volumising every feature has given way to more conservative treatment plans focused on proportion, tissue support, and skin quality.

Stephanie adds:

“We’ve seen a transition in the industry over the past 10 years. Initially, there was a strong focus on volume—particularly in the mid-face and lips. Today, there’s a greater emphasis on harmony and structure, whether that’s through surgical procedures or injectable techniques.”

This evolution in aesthetic medicine reflects not only improved techniques and product options but also a deeper understanding of facial ageing and long-term outcomes.

The Importance of Tailored Treatment Planning

While celebrities may be the most visible examples of cosmetic trends, these same principles apply to anyone considering aesthetic treatments. A tailored approach that considers anatomy, goals, and longevity is essential. Medical oversight and a clear understanding of available options—both surgical and non-surgical—are key to avoiding overtreatment.

“Every face is different,” says Stephanie. “What we’ve learned as an industry is that more is not always better. A thoughtful, patient-centred approach delivers the best long-term outcomes.”

  • General disclaimer:

The information provided is for informational purposes only and not medical advice. Always consult a qualified healthcare professional before making any medical decisions or undergoing treatments.

Patient outcomes can vary due to factors such as genetics, diet, age, exercise, lifestyle, weight, and overall health. It’s essential to understand that all invasive surgeries come with inherent risks and require a recovery period and specific care regimen.

Detailed information regarding surgical risks and complications is available on our website, but it is advisable to conduct thorough research and obtain a second opinion to ensure you are able to make an informed decision.

Please note that the information provided is general in nature and does not constitute medical advice or establish a doctor-patient relationship. Please be advised that surgical outcomes vary, from patient to patient, and comprehensive research is crucial before making any decisions.

 

ABSOLUTE COSMETIC, PERTH, W.A.

Operating out of five clinics across Perth, ABSOLUTE COSMETIC is a testament to the dedication and experience of Medical Director Dr. Glenn Murray and Director of Nursing Stephanie Murray. With over 20 years of full-time experience in aesthetic medicine under their belt, a holistic approach to aesthetic care includes a range of treatments, including non-surgical options to surgical procedures performed in our Class B Day Hospital, licensed by the WA Department of Health.

 

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Dr. Glenn Murray (AHPRA Registration MED0001196978) Registered Medical Practitioner, Specialist General Practitioner (specialist registration in general practice). General disclaimer: Patient... outcomes can vary due to factors such as genetics, diet, age, exercise, lifestyle, weight, and overall health. It’s essential to understand that all invasive surgeries come with inherent risks and require a recovery period and specific care regimen. Detailed information regarding surgical risks and complications is available here, but it is advisable to conduct thorough research and obtain a second opinion to ensure you are able to make an informed decision. Please note that the information provided is general in nature and does not constitute medical advice or establish a doctor-patient relationship. For real patient images, please visit our Before and After page. Please be advised that surgical outcomes vary, from patient to patient, and comprehensive research is crucial before making any decisions. This website contains imagery which is only suitable for audiences 18+.

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